Oura Ring Alternative: OEM Smart Ring Solution with 40% Lower Costs (MOQ 500)
Head-to-Head Cost Comparison
1. Upfront Development Costs
| Component | Oura Ring (Off-the-Shelf) | Our OEM Solution | Savings |
|---|---|---|---|
| Hardware R&D | $0 (pre-built) | $12K (fully customized) | - |
| Minimum Order | 5,000 units | 500 units | 90% lower MOQ |
| Tooling Fees | N/A | Waived for orders >3K units | 100% |
Note: Our $12K R&D fee includes 3 design iterations and prototype testing
2. Per-Unit Cost Breakdown
| Feature | Oura Ring Cost | Our OEM Cost | Difference |
|---|---|---|---|
| Basic Model (HR+Temp) | $89 | $53 | 40% cheaper |
| Advanced Model (ECG+SpO₂) | $149 | $87 | 42% cheaper |
| Custom Colors | Not available | +$2.10/unit | N/A |
| Private Label | Not available | Free | 100% |
Based on 1,000-unit order (using same TI AFE4900 ECG chipset)
3 Hidden Cost Savers
🔹 Certification
• We provide pre-certified modules (save 6-8 months vs Oura's FDA process)
🔹 Inventory Risk
• 30-day production (vs Oura's 12-week lead time)
🔹 Feature Flexibility
• Remove unused sensors (e.g., drop SpO₂ to save $11/unit)
Case Study: Startup Saves $217K
Challenge:
A Nordic wellness brand needed:
• Oura-level accuracy
• Custom branding
• MOQ <1,000 units
Our Solution:
• Used pre-validated ECG module (saved $85K in R&D)
• Scaled from 500 to 5,000 units gradually
• Achieved CE/FDA in 4 months (vs Oura's 9 months)
Get Your Custom Quote
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